Understanding Your Australian Privacy Rights: A Guide to Opting Out of Targeted Advertising
At our company, we value transparency about how we handle your personal information. As detailed in our comprehensive Privacy Policy, we collect data from your interactions with both our services and our website. This collection occurs through various means, including cookies and similar tracking technologies. This information helps us understand user behaviour, improve our site's functionality, and personalise your experience.
A key aspect of our advertising strategy involves sharing this personal information with trusted third-party partners, including advertising networks. The primary purpose of this sharing is to facilitate targeted advertising, which allows us to show you ads on other websites and platforms that are more aligned with your interests and browsing history. We also use this data for the other important reasons thoroughly outlined in our privacy policy.
Your Rights Under Australian Privacy Laws
In Australia, the handling of personal information is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). While the terminology differs from U.S. laws, your right to control your data is equally important. Under the APPs, we are required to be transparent about how we collect, use, and disclose your personal information, including for the purpose of direct marketing and targeted advertising.
The Office of the Australian Information Commissioner (OAIC) provides guidance that emphasises an individual's right to control their data. Importantly, Australian privacy law does not use the terms "sale" or "sharing" in the same way as U.S. state laws. Instead, it focuses on the "use and disclosure" of personal information. You generally have the right to opt out of having your personal information used for direct marketing purposes, which includes many forms of targeted advertising.
How to Exercise Your Opt-Out Right in Australia
We are committed to upholding the spirit and letter of Australian privacy principles. If you wish to opt out of having your personal data used for targeted advertising, please follow the detailed instructions provided in our "Your Privacy Choices" section, which can be accessed via the footer of our website. This portal allows you to manage your preferences easily and request that we cease using your information for direct marketing.
Furthermore, as a best practice, we respect and honour the Global Privacy Control (GPC). If you visit our website with the GPC opt-out preference signal enabled—a setting you can activate in your browser or through a browser extension—we will treat this as a request to opt-out of the use of your personal information for targeted advertising on the specific device and browser you are using. This is a powerful, set-and-forget tool for privacy-conscious individuals.
We are dedicated to complying with the Privacy Act and empowering our users to make informed decisions about their data. Protecting your privacy is a core part of our commitment to our Australian users. For more details on how we protect your information, please visit our main Privacy Policy page.
